Ms. Yingzeng Yu, "Ying", is co-founder and general manager of ChinaWhys. Ying has been in business for more than two decades during which time she has served as a financial controller in the US and Hong Kong and as a business consultant in China. She has carried out extensive financial planning work, advised multinational corporations setting up manufacturing operations in China and conducted financial feasibility studies for foreign venture capital investments.

Her industry experience covers computer, telecom components, integrated circuits, PCB, optical system, special materials, chemicals, FMCG, food & beverage, wholesale/retail and professional services. As a corporate strategy consultant, Ying has also advised clients on competitive strategy and China market development.

Ying has hands-on experience in all aspects of operational process and is experienced in operational/financial audit to identify management control weakness, risks and fraud indicators. She has worked on more than 250 cases for American and European multinationals in China ranging from pre-transactional investigative due diligence to supply chain or distribution fraud, kickback investigations, and operational audits, the result usually being either to confirm allegations or to prove innocence. Her successes have included solving a supply chain fraud by establishing activity links to capture criminal evidence for a U.S. food manufacturer, and pinpointing weak HR policies as a threat to effective control for a European retailer.

Ying holds an MBA from the John Anderson Graduate School of Management of the University of California Los Angeles (UCLA) and a Bachelor of Science from the School of Business of San Jose State University. She is a Certified Fraud Examiner (CFE) and member of the Association of Certified Fraud Examiners, has served as Chairperson of the Transportation and Logistics Forum of the American Chamber of Commerce in China, and is a member of various international chambers of commerce.